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Established in the 1960's, Frontier Safety Footwear was initially started as a hand-made shoe manufacturer by name of Chung Hing Shoe Store. Through years of experience, innovation and producing high quality footwear, the company slowly upgraded themselves into a highly productive machine-oriented shoe manufacturing company. By the year 1990, in view of the call of the Malaysian Government in turning our country into an industrialized nation, our company saw great opportunity in the area of safety footwear (example; steel toe boots, military boots and others). As such the company diversified itself into a manufacturer of safety footwear and thus Frontier Safety Footwear was started to meet the demands and opportunities of our country ever growing industrial sector.

Quality is our utmost priority and automated machinery were introduced to our company to meet the ever increasing demand of the safety shoes market. Our production facilities were constantly monitored and upgraded in order to maintain a high quality of our range of products. Our highly skilled workers were provided with the necessary training on a regular basis in order to keep themselves equipped with the latest safety footwear standards and technology.